When most people think of going to the dentist, the first thing that comes to mind is probably the dreaded drill or the awkward small talk while you’re trapped with your mouth wide open. But Pure Smiles, a dentist in Fulham led by brothers Dr Ayzaaz and Dr Shiraz Akram, is changing that perception—and we’re proud to be part of it.
From holistic care to superhero costumes and therapy dogs, Pure Smiles isn’t just about teeth—it’s about treating the whole person and making the dental experience feel a lot more, well, human.
At Pure Smiles, we take a big-picture approach to oral health. Instead of seeing your teeth as isolated little units, we understand they are part of a larger system—your body. That’s why every new patient begins with a 45-minute consultation where we don’t just examine your mouth, but listen to your full health story.
And it’s not just for show. One patient had been dealing with chronic headaches for five years. After investigating, we discovered that the root cause was teeth grinding. Once treated, the headaches disappeared almost overnight. That’s the kind of “aha!” moment we live for at Pure Smiles.
We know dental anxiety is real, and we take it seriously. Instead of ignoring it, we’ve developed innovative ways to make visits easier, especially for children and anxious adults.
First, there’s Kiki, our friendly therapy dog, who’s become an unofficial mascot at the clinic. Then there’s hypnotherapy. Dr Ayzaaz, who is also a Clinical Hypnotherapist, helps patients manage stress and anxiety before and during dental procedures. One particularly anxious patient went from dreading a check-up to calmly sitting through a three-hour procedure, just by learning calming techniques that continue to help in everyday life.
Whether you’re facing an infected gum or need to stop bad breath, we’re here to help. We take the time to carefully examine the root causes of any oral issues and work with you to find the best solutions. From treating gum disease to offering advice on improving oral hygiene, we ensure you leave feeling assured in the care you’ve received.
At Pure Smiles, we prioritise modern dental practices. We stopped using mercury-based silver fillings over 15 years ago—well before it became a common trend. Instead, we use composite materials that are safer and more aesthetically pleasing. We’re constantly exploring new technologies and treatments if it means providing better care for our patients.
We also collaborate with a Myofunctional Trainer (yes, it’s a thing!) to teach children how to breathe and swallow correctly. This helps prevent future orthodontic issues, as proper nasal breathing with the tongue resting on the roof of the mouth can have long-lasting benefits.
Pure Smiles has two locations in Fulham—257 New Kings Road and 750a Fulham Road—and we’ve been proudly serving the community since 2009. Dr Ayzaaz and Dr Shiraz have treated generations of families, many of whom now consider us friends. Our clinic’s atmosphere is intentionally warm and welcoming. We want to know you as more than just a set of molars and incisors—we want to hear your story.
Whether you’re due for a routine check-up, considering a smile makeover, or simply looking for a dentist who can help ease your nerves, Pure Smiles has you covered. And any place that combines clinical excellence with therapy dogs and superheroes? That’s the kind of dental practice we’re proud to offer.
