Pure Smiles is a family-run dental practice with two locations in Fulham, South West London — 257 New Kings Road, SW6 4RB and 750a Fulham Road, SW6 5SH. Established in 2009, both practices are equipped with the latest dental technology and designed to create a welcoming, relaxing environment for patients of all ages.
We are not a faceless corporate dental chain. We are an independent practice that has served the Fulham community for over 15 years, treating NHS and private patients with equal care and attention.
Pure Smiles is a member of the British Dental Association Good Practice Scheme and registered with the Care Quality Commission. These accreditations mean we meet nationally recognised standards for clinical quality, infection control and patient care. learn more
General dentistry is the foundation of everything we do at Pure Smiles. Regular dental health examinations are the single most effective way to prevent tooth decay, gum disease and more serious conditions.
| Component | Purpose |
|---|---|
| Visual and clinical examination | Checks for decay, damage, gum disease and bite issues |
| Mouth cancer screening | Early detection — mouth cancer has a 90% survival rate when caught early |
| Digital X-rays (when indicated) | Reveals problems below the gumline that are invisible to the eye |
| Personalised treatment plan | Prioritised recommendations based on your individual needs |
| Oral hygiene advice | Tailored guidance on brushing, flossing and diet |
Mouth cancer screening is included as standard in every examination at Pure Smiles. With around 8,300 people diagnosed with mouth cancer in the UK each year, routine screening is one of the most important things your dentist can do for you. learn more
Many adults feel anxious about visiting the dentist. This is entirely normal, and our slow dentistry approach is specifically designed to address it.
Slow dentistry means longer appointment times, a calmer pace and a focus on communication and comfort at every stage. There is no rushing, no pressure and no judgement.
If dental anxiety has kept you away from the dentist, Pure Smiles is a safe place to start again. We see many patients who have not visited a dentist in years, and we understand how to rebuild confidence gently. learn more
Our Fulham practices offer a comprehensive range of cosmetic dental treatments designed to transform your smile and boost your confidence.
| Treatment | What It Achieves |
|---|---|
| Teeth whitening (Enlighten Evolution) | Brightens teeth safely and predictably without pain |
| Porcelain veneers | Corrects chips, stains, gaps and misalignment with custom-made shells |
| Dental implants | Permanent replacement for missing teeth that look and function naturally |
| Invisalign | Straightens teeth discreetly with clear, removable aligners |
| Composite bonding | Reshapes and repairs teeth in a single appointment |
| Digital Smile Design | Preview your new smile digitally before committing to treatment |
We offer a free cosmetic consultation so you can explore your options with no obligation. Digital Smile Design allows you to see how your teeth will look after treatment before any work begins — there are no messy impressions and no guesswork. learn more
Beyond general and cosmetic dentistry, Pure Smiles provides advanced treatments including dental implants, root canal therapy and full-mouth rehabilitation.
We also offer facial aesthetic treatments including line and wrinkle treatments and dermal fillers. These non-surgical procedures are carried out by our experienced dental team in a clinical setting, ensuring the highest standards of safety and hygiene. learn more
Pure Smiles has been serving the Fulham community since 2009. Whether you need a routine check-up, are interested in cosmetic dentistry, or have been putting off visiting the dentist due to anxiety, we are here to help.
Call us on 020 7736 6276 to book your appointment at either of our Fulham practices. We welcome new patients and look forward to meeting you. learn more
Yes, Pure Smiles welcomes new NHS and private patients at both of our Fulham locations. Call 020 7736 6276 to register or book your first appointment.
We offer a free cosmetic consultation for patients interested in treatments such as teeth whitening, veneers, Invisalign or Digital Smile Design. General dental examinations are a separate appointment and may involve a fee depending on whether you are an NHS or private patient.
Both Pure Smiles practices are equipped with digital X-rays, intraoral cameras, digital scanning for impressions, and CBCT 3D imaging for implant planning. We invest in technology that improves accuracy, reduces discomfort and speeds up treatment times.
Absolutely. We treat patients of all ages, from babies through to elderly adults. We offer dedicated children’s dental plans and host regular children’s days to help young patients feel comfortable and build positive associations with dental visits. learn more
