We are pleased to inform you that we are able to see you again! Our New Kings road practice is now open for appointments but we have limited NHS services at Fulham road practice as per current guidelines (NHS England and London Area Team NHS).

Pure Smiles has always maintained the highest, up-to-date cross infection control protocols. However, in light of the Covid-19 Pandemic, we have instituted additional guidelines, training and protocols to ensure you receive best care and high quality service. We are providing a safe and comfortable environment for both our patients and the staff.

Kindly note we will be seeing patients by appointment only. Please call us to book your next appointment.

We look forward to welcoming you back!
Caring for Fulham since 2009

750a Fulham Road, Fulham,
London SW6 5SH

257 New Kings Road, Fulham,
London SW6 4RB

750a Fulham Road, Fulham, London SW6 5SH
257 New Kings Road, Fulham, London, SW6 4RB
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Nervous Patients

Feel reassured, calm and at ease at Pure Smiles

Going to the dentist can cause some people considerable anxiety - we are very aware of that and will do all we can to help. Please rest assured that the considerate and reassuring team at Pure Smiles in Fulham will help you feel calm and at ease right from the start.

We have scores of patients who used to feel nervous about visiting the dentist but now love coming to see us – and we appreciate that might sound hard to believe! Just read some of the testimonials below and more on our Pure Satisfaction page to hear their stories.

Slow dentistry 

Our dentists practice slow dentistry, which means they take a calmer, slower approach to dental care. Slow dentistry helps to:

  • Reduce anxiety and unexpected ‘surprises’

  • Enhance patient safety

  • Increase patient satisfaction

  • Create a serene, calmer and more relaxing experience

  • Create a better overall patient experience from the outset

  • Build improved relationships

Taking extra time allows us to communicate in an unhurried manner and this helps our patients to feel fully informed at every step, which drastically reduces feelings of anxiety.

If you like the sound of our approach and care of nervous patients, please call us on or contact us.

I immediately felt at ease and since then, I have felt totally cared for, listened to and safe in the walls of those practices. Which, as someone previously terrified of the dentist, is quite a feat.

- Laura Bennett