Cosmetic dentistry is the branch of dental care focused on improving the appearance of your teeth, gums, and smile. It is not purely aesthetic — many cosmetic treatments also address functional problems such as misaligned teeth, gaps, and damaged enamel that affect your oral health. At Pure Smiles in Fulham, cosmetic dentistry combines advanced techniques with personalised treatment planning to deliver results that look natural, last long, and boost your confidence.
Whether you want a brighter smile, straighter teeth, or a complete smile transformation, this guide explains the cosmetic treatments available at our Fulham practice.
Teeth whitening is the most popular cosmetic dental treatment we offer. It uses a controlled bleaching process to lighten the shade of your teeth, removing stains caused by food, drink, smoking, and natural ageing.
At Pure Smiles, we use Enlighten Evolution whitening — the only system that guarantees a Vita B1 shade (the brightest natural tooth shade) regardless of your starting colour. A high-gloss tooth serum repair paste fills microscopic defects on your enamel, improving brightness while eliminating the sensitivity that cheaper whitening methods cause.
Enlighten whitening results last approximately three years on average, significantly longer than over-the-counter products or other professional systems. Results can be maintained with good oral hygiene and occasional top-up treatments.
Porcelain veneers are thin, custom-crafted shells of ceramic that are bonded to the front surface of your teeth. They are an effective solution for:
Think of veneers as a permanent cover that improves the size, shape, and colour of your teeth while protecting the underlying tooth structure.
Our porcelain veneers are designed and moulded before treatment begins, ensuring a precise fit. The process involves:
1. Consultation and planning — We assess your teeth and discuss your goals.
2. Preparation — A thin layer of enamel is removed to make room for the veneer.
3. Bonding — A special adhesive secures the veneer to your tooth, providing strong, reliable protection against decay.
4. Final adjustments — Minor refinements ensure a comfortable, natural-looking fit.
Most veneer placements are completed in a single session after the initial preparation visit.
Digital Smile Design is an advanced treatment planning tool that allows you to see your new smile before any work begins. Instead of traditional impression moulds, we use digital scanning technology to create a precise 3D model of your teeth. This means:
Digital Smile Design is particularly valuable for patients considering veneers, crowns, or comprehensive smile makeovers.
| Treatment | Best For | Procedure Time | Longevity | Sensitivity |
|---|---|---|---|---|
| Enlighten whitening | Stained or yellowed teeth | 2–3 weeks (home phase + in-practice session) | ~3 years | Minimal |
| Porcelain veneers | Gaps, chips, discolouration, mild crowding | 2 appointments | 10–15 years | Low |
| Digital Smile Design | Full smile makeover planning | Varies by treatment plan | Depends on treatments chosen | N/A (planning tool) |
| [Teeth straightening](/invisalign) | Crooked or misaligned teeth | 6–18 months | Permanent with retainer | None |
Pure Smiles is not a cosmetic dentistry factory. We are a family-run practice in Fulham, established in 2009, that treats every patient as an individual. Our cosmetic approach is defined by:
No. While cosmetic dentistry improves how your teeth look, many treatments also address functional issues. Veneers protect damaged teeth, straightening improves bite alignment, and professional whitening removes stains that can indicate enamel concerns. Cosmetic and restorative dentistry often overlap.
The best way to determine the right treatment is through a consultation. At Pure Smiles, we assess your oral health, discuss your goals, and recommend options based on your individual situation. Digital Smile Design allows you to preview potential results before committing.
Modern cosmetic dentistry is designed to be comfortable. Enlighten whitening causes minimal sensitivity, veneer preparation is performed under local anaesthetic, and Digital Smile Design involves no physical intervention at all. Our slow dentistry approach ensures you are never in a rush or under pressure.
Costs vary depending on the treatment and complexity of your case. Contact Pure Smiles on 020 7736 6276 for a consultation and personalised treatment plan with transparent pricing.
We have two locations in Fulham, SW6: 257 New Kings Road, SW6 4RB, and 750a Fulham Road, SW6 5SH. Both practices offer our full range of cosmetic dental services.
