Pure Smiles has been providing dental care in Fulham for over 70 years, making it one of the longest-established dental practices in SW6. We are honoured to continue caring for patients who first attended our surgery decades ago, alongside the new families and residents who choose us for their dental care today.
Our principal dentists, Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996), live locally and are proud members of the Fulham community. We provide dental care for local families, residents, school children, and employees of local businesses — exactly as this practice has done for generations.
Being a community dental practice is not just about location. It is about understanding the people you serve, being accessible when they need you, and providing the kind of consistent, personal care that builds trust over years and decades.
Many of our patients first came to our surgery as children and now bring their own children. That generational continuity is something we value deeply. It allows us to understand family dental histories, anticipate potential issues, and provide care that is truly personalised.
| Advantage | What This Means for You |
|---|---|
| Convenient location | Easy to attend regular appointments without disrupting your day |
| Community knowledge | We understand local families and their needs |
| Long-term relationships | Your dentist knows your history and preferences |
| Flexible scheduling | Evening and Saturday appointments for busy lifestyles |
| Emergency access | Registered patients have out-of-hours emergency cover |
| Two SW6 locations | Choose the surgery most convenient for you |
Pure Smiles offers a full range of dental treatments to meet every need, from routine preventive care to advanced cosmetic and restorative procedures.
Prevention is always better than treatment. Regular dental check-ups and professional cleaning are the foundation of good oral health. At Pure Smiles, preventive care includes:
Dental examinations. A thorough assessment of your teeth, gums, bite, and oral soft tissues. We use digital X-rays where necessary, which provide detailed images with significantly less radiation exposure than traditional film X-rays.
Professional cleaning. Our hygienist removes plaque and calculus (tartar) buildup that cannot be addressed by brushing and flossing alone. Regular professional cleaning reduces the risk of gum disease and helps maintain a fresh, healthy smile.
Oral cancer screening. Every routine examination includes a visual check of the soft tissues in your mouth, tongue, and throat for any unusual changes. Early detection of oral cancer significantly improves outcomes.
Personalised advice. Tailored guidance on brushing technique, interdental cleaning, diet, and any specific risk factors relevant to your oral health.
When treatment is needed, our approach prioritises preserving as much natural tooth structure as possible while restoring function and appearance.
Our cosmetic services help patients achieve the smile they deserve:
Children’s dental care at Pure Smiles focuses on building positive experiences, establishing good habits, and preventing problems before they start. We welcome children from their first tooth and provide a gentle, encouraging environment designed to make dental visits enjoyable.
Invisalign clear aligners offer a discreet way to straighten teeth for teenagers and adults. Digital treatment planning allows you to see your projected results before committing to treatment.
Dental needs change throughout life. A practice that understands these changes can provide better, more relevant care at every stage.
The primary focus is prevention: establishing brushing habits, dietary awareness, and regular attendance. Fissure sealants and fluoride varnish protect developing teeth. Orthodontic monitoring identifies alignment issues early.
This age group often faces challenges from wisdom teeth, lifestyle factors (diet, alcohol, smoking), and the demands of busy lives that can push dental appointments down the priority list. We make attendance easy with flexible scheduling.
Maintaining oral health while managing a demanding schedule requires a practice that offers convenient appointment times. Our evening and Saturday availability is designed specifically for working patients in Fulham.
Age brings specific dental concerns: increased risk of gum disease, dry mouth from medications, worn or weakened teeth, and the need for replacement of aging restorations. Our experience with patients across decades means we anticipate and address these changes proactively.
| Life Stage | Primary Concerns | Key Services |
|---|---|---|
| Children (0-12) | Cavity prevention, habit building | Check-ups, sealants, fluoride, diet advice |
| Teenagers (13-18) | Orthodontics, wisdom teeth, hygiene | Invisalign, check-ups, hygiene coaching |
| Young adults (19-30) | Wisdom teeth, cosmetic concerns | Whitening, bonding, routine care |
| Adults (31-60) | Gum health, restoration maintenance | Periodontal care, crowns, cosmetic work |
| Older adults (60+) | Tooth wear, dry mouth, replacement | Implants, dentures, gum treatment |
Whether you are new to the area or simply looking for a change, registering at Pure Smiles is straightforward and welcoming.
1. Contact us by phone (020 7736 6276) or through our website
2. New patient examination — a comprehensive assessment that takes approximately 30-45 minutes
3. Discussion — we explain our findings, answer your questions, and discuss any recommended treatment
4. Treatment plan — a clear, written plan with all costs detailed before any work begins
5. Ongoing care — regular appointments scheduled at intervals appropriate to your needs
There is no obligation to proceed with any recommended treatment. We believe in informed decision-making and giving patients time to consider their options.
Call us on 020 7736 6276 or book through our website. We accept both NHS and private patients. Your first appointment will be a comprehensive examination so we can understand your dental health and any concerns you have.
Yes. Pure Smiles provides dental care for patients of all ages, from babies with their first tooth to elderly patients who have been with us for decades. We encourage family appointments where possible to make attendance convenient.
While we primarily serve the Fulham community, we welcome patients from across southwest London. Our two locations in SW6 are easily accessible from Parsons Green, Putney, Chelsea, Wandsworth, and the surrounding areas.
Yes. We offer dental care plans that spread the cost of routine treatment into affordable monthly payments. We also offer payment options for larger treatments. Ask our reception team for details.
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To book an appointment at Pure Smiles, call 020 7736 6276. Visit us at 257 New Kings Road, SW6 4RB or 750a Fulham Road, SW6 5SH.
