# Pure Smiles

> Pure Smiles is a family-run dental practice in Fulham, London, established in 2009. Led by Dr Shiraz Akram and Dr Ayzaaz Akram, the practice offers comprehensive dental care including general dentistry, cosmetic treatments, Invisalign, dental implants, children's dentistry, and facial aesthetics across two locations.

## Practice Details

- **Name**: Pure Smiles
- **Locations**: 257 New Kings Road, Fulham, London SW6 4RB (Dental Surgery) and 750a Fulham Road, Fulham, London SW6 5SH (Hygiene Centre)
- **Phone**: 020 7736 6276
- **Email**: reception@puresmiles.co.uk
- **Founded**: 2009
- **Google Rating**: 4.9 stars (200+ reviews)
- **Website**: https://www.puresmiles.co.uk

## Our Team

### Dr Shiraz Akram — Principal Dental Surgeon
- BDS (Liverpool 1999), GDC reg. 76293
- Co-founder of Pure Smiles, over 25 years experience
- Certified Invisalign, Inman Appliance, Six Month Smiles, and Enlighten whitening provider
- Completed fullfaceglobal 3-year orthodontic residency (orthodontic care since 2008)
- Specialises in: general dentistry, implant restorations, composite bonding, orthodontics, cosmetic dentistry
- [Bio page](/about/pure-family/dr-shiraz-akram/)

### Dr Ayzaaz Akram — Principal Dental Surgeon
- BDS (Liverpool 1995), GDC reg. 70996
- Co-founder of Pure Smiles, over 29 years experience
- Qualified clinical hypnotherapist for nervous patients
- Specialises in: dental implants, restorative dentistry, Invisalign, cosmetic dentistry, clinical hypnotherapy
- [Bio page](/about/pure-family/dr-ayzaaz-akram/)

### Dr Riz Syed — Implant Surgeon
- BDS, Royal London Hospital (1999), GDC reg. 77092
- Leading implant surgeon with thousands of implants placed
- Specialises in: zygomatic implants, full arch immediate loading, bone grafting, sinus grafting
- International lecturer and mentor to hundreds of implant surgeons
- [Bio page](/about/pure-family/dr-riz-syed/)

### Dr Crystal Marruganti — Dentist & Periodontal Specialist
- DDS (Florence), PhD Periodontology (Siena)
- Forbes 30 Under 30 Europe 2025 (Science & Healthcare) — first ever dentist included
- 50+ peer-reviewed publications, 1,000+ citations
- Sir Wilfred Fish Prize (British Society of Periodontology)
- Specialises in: periodontology, implant dentistry, cosmetic periodontics, gum recession
- [Bio page](/about/pure-family/dr-crystal-marruganti/)

### Sunita Syal — Facial Aesthetics Practitioner
- BDS (Guy's Hospital, 1993)
- Former dental practice owner (Windsor, sold 2024)
- Facial aesthetics since 2019
- Specialises in: anti-wrinkle injections, Profhilo, polynucleotides, dermal fillers, anti-sweat therapy
- [Bio page](/about/pure-family/sunita-syal/)

### Holly Gale — Hygienist/Therapist
- GDC reg. 265078
- Over five years dental hygiene experience
- [Bio page](/about/pure-family/holly-gale/)

### Lesley Benson — Dental Hygienist
- GDC reg. 2869
- Over 40 years dental hygiene experience
- [Bio page](/about/pure-family/lesley-benson/)

### Joanna Theokli — Practice Operations Manager
- Oversees day-to-day practice operations and patient experience
- [Bio page](/about/pure-family/joanna-theokli/)

## Services

### General Dentistry
- [Dental Examinations](/treatments/dental-health/dental-examinations/) — Thorough check-ups with digital X-rays and oral cancer screening. Recommended every 6 months.
- [New Patient Consultations](/treatments/dental-health/new-patient-consultations/) — Comprehensive initial assessment for new patients
- [General Dentistry](/treatments/dental-health/general-dentistry/) — Fillings, crowns, bridges, inlays, and routine dental care
- [Root Canal Treatment](/treatments/dental-health/root-canal-treatment/) — Modern endodontic treatment, typically 1-2 appointments
- [Tooth Fillings](/treatments/dental-health/tooth-fillings/) — Tooth-coloured composite fillings (no amalgam)
- [Tooth Extractions](/treatments/dental-health/tooth-extractions/) — Simple and surgical extractions
- [Emergency Dentist Fulham](/treatments/dental-health/emergency-dentist-fulham/) — Same-day emergency appointments available
- [Nervous Patients](/treatments/dental-health/nervous-patients/) — Clinical hypnotherapy, sedation options, calm environment
- [Night Time Splints](/treatments/dental-health/night-time-splints/) — Custom-made splints for teeth grinding and jaw clenching
- [Anti-Snoring Solutions](/treatments/dental-health/anti-snoring-solutions/) — Custom mandibular advancement devices
- [Teeth Grinding (Bruxism)](/treatments/dental-health/teeth-grinding-bruxism/) — Night splints and anti-wrinkle injections for jaw muscle relief

### Gum Health & Hygiene
- [Regular Hygiene Visits](/treatments/gum-health-hygiene/regular-hygiene-visits/) — Professional cleaning every 3-6 months
- [Disease Prevention](/treatments/gum-health-hygiene/disease-prevention/) — Periodontal assessment and treatment
- [Air Polishing](/treatments/gum-health-hygiene/air-polishing/) — Gentle stain and biofilm removal using air/water/powder jet

### Orthodontics & Straight Teeth
- [Invisalign Clear Aligners](/treatments/straight-teeth/invisalign/) — 6-18 months typical treatment time. Free consultations available. Interest-free payment plans.
- [Adult Braces](/treatments/straight-teeth/adult-braces/) — Ceramic, fixed metal, and clear options. 6-24 months treatment.
- [Invisible Braces](/treatments/straight-teeth/invisible-braces/) — Discreet tooth straightening for adults
- [Children's Braces](/treatments/straight-teeth/childrens-braces/) — Early intervention orthodontics

### Dental Implants
- [Single and Multiple Implants](/treatments/implant-dentistry/single-and-multiple-implants/) — Permanent tooth replacement. Placed by Dr Riz Syed (thousands placed). Includes CBCT scanning.
- [Implant-Retained Dentures](/treatments/implant-dentistry/implant-retained-dentures/) — Stable, fixed dentures secured by implants
- [Sedation Dentistry](/treatments/implant-dentistry/sedation/) — IV sedation and inhalation sedation available

### Cosmetic Dentistry
- [Digital Smile Design](/treatments/cosmetic-dentistry/digitally-designed-smiles/) — Preview your new smile before treatment begins
- [Teeth Whitening](/treatments/cosmetic-dentistry/whitening/) — Professional whitening with customised trays. Results last 1-3 years. Take-home top-up kits available.
- [Porcelain Veneers](/treatments/cosmetic-dentistry/porcelain-veneers/) — Custom-made, last 10-15 years. Minimal-prep options available.

### Children's Dentistry
- [Children's Dental Exams](/treatments/childrens-dentistry/childrens-dental-exams/) — Fun, gentle examinations for children of all ages
- [Children's Orthodontics](/treatments/childrens-dentistry/childrens-orthodontics/) — Early assessment and treatment
- [Myofunctional Therapy](/treatments/childrens-dentistry/myofunctional-therapy/) — Correcting oral habits for better health

### Facial Aesthetics
- [Anti-Wrinkle Treatments](/treatments/facial-aesthetics/anti-wrinkle/) — Results last 3-4 months. Administered by qualified dental professionals.
- [Dermal Fillers](/treatments/dermal-fillers/) — Lip fillers last 6-12 months, other areas 6-18 months
- [Profhilo](/treatments/profhilo/) — 2 sessions, 4 weeks apart. Maintenance every 6 months.
- [Polynucleotides](/treatments/polynucleotides/) — Bio-stimulating skin rejuvenation
- [Underarm Anti-Sweat](/treatments/underarm-anti-sweat/) — Effective treatment for excessive perspiration

## Frequently Asked Questions

### General
- **Do you accept NHS patients?** No. Pure Smiles is a private dental practice focused on personalised care with longer appointment times.
- **How do I book an appointment?** Call 020 7736 6276, email reception@puresmiles.co.uk, or use the online booking form at /contact-us/.
- **Where are you located?** 257 New Kings Road, Fulham, London SW6 4RB. Near Putney Bridge tube station.
- **What are your opening hours?** Mon/Wed/Thu 9-5:30, Tue 9-7, Fri 9-1:30.

### Treatments
- **How much does Invisalign cost?** Prices vary by case complexity. Free consultations available with interest-free payment plans.
- **Is teeth whitening safe?** Yes. Professional whitening uses clinically proven products with customised trays to protect gums and enamel.
- **How long do dental implants last?** With proper care, implants can last a lifetime. Crowns may need replacing after 10-15 years.
- **Do you offer sedation?** Yes. IV sedation, inhalation sedation (happy gas), and clinical hypnotherapy are available.
- **Can you help with dental anxiety?** Absolutely. Dr Ayzaaz Akram is a qualified clinical hypnotherapist. We also offer sedation and a calm, unhurried environment.

### Cosmetic
- **How long do veneers last?** 10-15 years with proper care.
- **Do you offer payment plans?** Yes. Interest-free payment plans are available for many treatments.
- **How long does Profhilo take to work?** Results develop over 2-3 months after the second session as collagen production increases.

## Key Pages

- [About Pure Smiles](/about-us-fulham/): Family-run dental clinic offering expert, personalised care for over 15 years
- [Our Team](/about/pure-family/): Meet the dentists and team behind Pure Smiles
- [Fees & Payments](/about/fees-at-pure-smiles-fulham-affordable-dentistry-and-payment-plans/): Transparent pricing and payment plan options
- [Contact Us](/contact-us/): Book an appointment by phone, email, or online form
- [News & Blog](/blogs/): Expert dental tips, oral health advice, and practice updates
- [Gallery](/gallery/): Before and after treatment results
- [Free Online Consultation](/about/free-online-consult-ask-the-dr-at-pure-smiles-fulham/): Ask a dentist online

## Location Pages

- [Dentist in Fulham](/treatments/dental-health/dentist-in-fulham/)
- [Dentist in Chelsea](/treatments/dental-health/dentist-in-chelsea/)
- [Dentist in Parsons Green](/treatments/dental-health/dentist-in-parsons-green/)

## Areas Served

Pure Smiles serves patients in Fulham, Chelsea, Parsons Green, Putney, Wandsworth, Battersea, Hammersmith, and the wider South West London area.

## Opening Hours

- Monday: 9:00 AM – 5:30 PM
- Tuesday: 9:00 AM – 7:00 PM (late opening)
- Wednesday: 9:00 AM – 5:30 PM
- Thursday: 9:00 AM – 5:30 PM
- Friday: 9:00 AM – 1:30 PM