More than 33% of adults in the UK are unhappy with their smile, and around one in four people avoid having their photo taken because of it. Cosmetic dental treatments at Pure Smiles in Fulham address the specific concerns that hold people back — from crooked or stained teeth to facial lines — so you can smile without hesitation.
A confidence-boosting smile is not just about vanity. It is about removing a source of daily self-consciousness that affects how you interact with others, present yourself at work and feel in your own skin.
Crooked or misaligned teeth are one of the most common reasons patients at Pure Smiles seek cosmetic treatment. Invisalign clear aligners straighten your teeth without the look of traditional metal braces.
| Feature | Benefit |
|---|---|
| Ultra-clear material | Other people rarely notice you are wearing them |
| Removable | Take them out for meals, photos and special events |
| No metal fixings | No irritation to gums or cheeks |
| Gradual progress | You see your teeth improving week by week |
| Treatment time | Typically 6-12 months |
Invisalign is not just for teenagers. It is one of the most popular adult orthodontic treatments at our Fulham practices, chosen by working professionals who want results without visible braces. learn more
Stained or yellowed teeth can knock your confidence just as much as crooked ones. Pure Smiles uses Enlighten Evolution whitening, which is the only system that guarantees a Vita shade B1 — the whitest natural shade — for every patient.
| Factor | Enlighten Evolution (Pure Smiles) | Over-the-Counter Strips |
|---|---|---|
| Guaranteed shade result | Yes — B1 guaranteed | No guarantee |
| Custom-fitted trays | Yes | One-size-fits-all |
| Supervised by dentist | Yes | No |
| Risk of enamel damage | Minimal when supervised | Higher with incorrect use |
| Longevity of results | Long-lasting with maintenance | Temporary |
DIY whitening strips bought online are not a safe substitute for professional treatment. They are often ineffective and can damage your enamel if used incorrectly. Always have teeth whitening carried out or supervised by a qualified dental professional. learn more
Pure Smiles offers dermal filler treatments as part of our facial aesthetics service. Dermal fillers replenish lost skin volume and smooth facial lines, complementing your dental work for a complete smile makeover.
Dermal fillers are not permanent. They are a temporary treatment that typically lasts 6 to 18 months depending on the product and treatment area. Top-up treatments maintain your results over time. learn more
Snoring affects more than just sleep quality — it can cause friction in relationships and leave you feeling self-conscious. Pure Smiles provides custom-made anti-snoring mouthguards that prevent the lower jaw from dropping back during sleep, keeping your airway open.
These devices are custom-fitted to your mouth for comfort and effectiveness. They are a non-invasive alternative to CPAP machines and can significantly improve sleep quality for both you and your partner. learn more
Pure Smiles has two practices in Fulham: 257 New Kings Road, SW6 4RB and 750a Fulham Road, SW6 5SH. Whether you are considering teeth straightening, whitening, facial aesthetics or snoring solutions, our team will discuss your goals and recommend the right treatment.
Call 020 7736 6276 to book your appointment. learn more
Teeth whitening costs vary depending on the treatment plan. Enlighten Evolution whitening at Pure Smiles includes custom trays and a supervised in-practice session. Contact us on 020 7736 6276 for current pricing and payment options.
Invisalign is effective for mild to moderate crowding and spacing. For more complex cases, fixed braces such as Six Month Smiles may be recommended. Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996) will assess your suitability at your consultation.
Dermal fillers are safe when administered by a trained professional. At Pure Smiles, our practitioners are qualified in facial aesthetics and use established products. Side effects are typically mild and temporary, such as slight swelling or bruising at the injection site.
Results vary by treatment. Invisalign results are permanent with retainer use. Enlighten Evolution whitening lasts long-term with good oral hygiene and occasional top-ups. Dermal fillers last 6 to 18 months before a top-up is needed.
