Caring for Fulham since 2009

750a Fulham Road, Fulham,
London SW6 5SH

257 New Kings Road, Fulham,
London SW6 4RB

750a Fulham Road, Fulham, London SW6 5SH
257 New Kings Road, Fulham, London, SW6 4RB

Pure Family


Enjoy the warmth and dedication of our family-run Fulham practice

We are delighted to introduce you to our team of talented dental professionals, who are led by brothers Ayzaaz and Shiraz Akram, who are both dentists, and their sister Noieeda, our treatment manager.

You'll be treated in a safe, clean practice with the highest standards. We're members of the British Dental Association Good Practice scheme – and have been since 2012 - and are registered with the Care Quality Commission. Pure Smiles also adheres to the strict professional guidelines set and monitored by the General Dental Council.

Call us on 020 7736 6276 to find out more.

Dr Shiraz Akram

Principal dental surgeon
BDS (Liverpool 1999)
GDC reg. 76293

Modern dentistry should be durable, predictable and beautiful, I gain a great deal of satisfaction when I meet, even surpass, my patients’ expectations.

Shiraz has been providing general dental services in London since 1999 and to the local community in Fulham since 2004.  During this time he has forged close ties with his patients and is proud to be considered as ‘the family dentist’ by many of his clients.  

Shiraz has undertaken comprehensive training in the areas of implants, surgical, orthopaedic, orthodontic and cosmetic dentistry – having trained with world leaders in each of these fields. Shiraz is a certified provider of Invisalign, Inman appliances, Six Month Smiles and Digital Smile Design.

Over the past 20 years Shiraz has undertaken personal tuition with world renowned dentists from the UK, USA, Australia and Brazil and is pleased to have been part of the only select group of general dentists in the UK undertaking the fullfaceglobal 3-year orthodontic residency – widely considered to be the most comprehensive orthodontic course of its kind.

This breadth of knowledge forms an exceptional basis from which to treat adults and children alike, providing his patients with aesthetic, healthy long-term solutions.  

Shiraz is a member of the British Dental Association and the British Society for the study of Cranio-Mandibular Disorders.

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Dr Ayzaaz Akram

Principal dental surgeon
BDS (Liverpool 1995)
GDC reg. 70996

I feel privileged to take care of all of my patients. My goal is to help you keep your teeth healthy and beautiful for the whole of your life. If you have aesthetic concerns we can work together to create a natural, beautiful, confident smile, that you and I can be proud of. We have the technology and the skill.

Following his graduation in 1995, Ayzaaz has committed himself to general practice.  Working in diverse practices in Liverpool and London, he gained extensive experience in all aspects of dentistry.  

Since joining Shiraz at Pure Smiles in 2009, the brothers have transformed the practice into a state-of-the-art digital clinic with two locations in Fulham.

Over the years he has completed additional comprehensive training in implants, restorative dentistry, orthodontics, Invisalign, digital smile design and aesthetic dentistry.

Ayzaaz really enjoys taking care of anxious patients, both adults and children.  As a clinically trained and experienced hypnotherapist, he has integrated this into his daily practice and helped countless patients receive their treatment and address their anxieties with hypnosis.

Outside of dentistry, he enjoys music, walking his wonderful dog KiKi, travelling, occasional exercise....and spending time with his family.

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Noieeda Akram

Treatment manager

Noieeda joined her two brothers in 2014 as the treatment coordinator and is now the treatment manager. She brings with her experience in health care, in education and in customer service.

Noieeda thinks this is the best job in the world as she gets to meet our lovely patients every day. Her duties include assisting patients with appointments, discussing recommended treatment and reviewing patients’ financial options. 

She loves to hear about our patients’ experiences at Pure Smiles and enjoys being involved with a great team that makes people smile more each day!

She is a mum of four boys, two have graduated and the other two have a while to go (all at home as they just don't want to leave!) In her spare time she enjoys painting Sumi-e art, gardening, reading biographies and spending time with her boys.

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Swati Gogawat

Business manager

As a business manager my role is to make sure our patient journey is smooth and all staff members are looked after. I strive for excellence in quality of services we provide and continuously work towards providing a happy, vibrant welcoming practice!

Swati is a Life Science's graduate with a Master’s in business administration and 7 years of experience in management of different health care businesses. She loves learning new skills and keeping herself well versed and up to date with new management trends by attending various courses and workshops.

When she is not thinking about business she loves spending time with her little one, travelling and trying new sports. Her hobbies are cooking, reading and boxing.

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Ciara Dempsey

Hygienist /therapist
Bsc. Dental Hygiene and Therapy
GDC reg. 244690

As a hygienist Ciara believes that prevention is paramount in achieving good oral health, and particularly enjoys educating her patients on the benefits of good oral hygiene habits in a way that suits each individual and works around their busy lifestyle.

Having graduated with first class honours from the University of Portsmouth and the winner of the Dame Margaret Seward award in Dental Hygiene and Therapy, Ciara moved to London and joined the Pure Smiles team. Since then she has attended many courses and workshops and continuously strives to keep her knowledge and skills up to date.

As a therapist she is able to perform routine dental procedures such as fissure sealants, extractions and nerve therapy on children, as well as fillings on both adults and children.

Ciara prides herself on using the latest techniques available and is always looking for new advances and products, which will help her patients keep their teeth and gums healthy for life. She also has a particular interest in treating advanced periodontal cases as well as nervous patients.

Outside of work Ciara loves to keep fit by playing gaelic football and going to the gym. She also loves to socialise with friends and read a good book.

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Emilia Arami

Front of house

Whilst being the newest member of the Pure Smiles team, Emilia brings with her years of patient care experience. She began her career in tourism before moving onto aesthetics and now she has finally found her home in dental. 

She loves her job very much because she enjoys meeting, engaging and taking care of our lovely patients. If she hasn’t met you yet, please do make the time to book in to the New Kings Rd where she is mainly based.

In her spare time she enjoys cooking and travelling with lots of shopping!

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If you're a dental professional, interested in joining our prestigious group of practices send us a message with your CV.

Please click here to apply and attach your CV
speak to us0203 613 4525

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