We are pleased to inform you that we are able to see you again! Our New Kings road practice is now open for appointments but we have limited NHS services at Fulham road practice as per current guidelines (NHS England and London Area Team NHS).

Pure Smiles has always maintained the highest, up-to-date cross infection control protocols. However, in light of the Covid-19 Pandemic, we have instituted additional guidelines, training and protocols to ensure you receive best care and high quality service. We are providing a safe and comfortable environment for both our patients and the staff.

Kindly note we will be seeing patients by appointment only. Please call us to book your next appointment.

We look forward to welcoming you back!
Caring for Fulham since 2009

750a Fulham Road, Fulham,
London SW6 5SH

257 New Kings Road, Fulham,
London SW6 4RB

750a Fulham Road, Fulham, London SW6 5SH
257 New Kings Road, Fulham, London, SW6 4RB

Pure Family


Enjoy the warmth and dedication of our family-run Fulham practice

We are delighted to introduce you to our team of talented dental professionals, who are led by brothers Ayzaaz and Shiraz Akram, who are both dentists, and their sister Noieeda, our treatment manager.

You'll be treated in a safe, clean practice with the highest standards. We're members of the British Dental Association Good Practice scheme – and have been since 2012 - and are registered with the Care Quality Commission. Pure Smiles also adheres to the strict professional guidelines set and monitored by the General Dental Council.

Call us on 020 7736 6276 to find out more.

Dr Shiraz Akram

Principal dental surgeon
BDS (Liverpool 1999)
GDC reg. 76293

Modern dentistry should be durable, predictable and beautiful, I gain a great deal of satisfaction when I meet, even surpass, my patients’ expectations.

Shiraz has been providing general dental services in London since 1999 and to the local community in Fulham since 2004.  During this time he has forged close ties with his patients and is proud to be considered as ‘the family dentist’ by many of his clients.  

Shiraz has undertaken comprehensive training in the areas of implants, surgical, orthopaedic, orthodontic and cosmetic dentistry – having trained with world leaders in each of these fields. Shiraz is a certified provider of Invisalign, Inman appliances, Six Month Smiles and Digital Smile Design.

Over the past 20 years Shiraz has undertaken personal tuition with world renowned dentists from the UK, USA, Australia and Brazil and is pleased to have been part of the only select group of general dentists in the UK undertaking the fullfaceglobal 3-year orthodontic residency – widely considered to be the most comprehensive orthodontic course of its kind.

This breadth of knowledge forms an exceptional basis from which to treat adults and children alike, providing his patients with aesthetic, healthy long-term solutions.  

Shiraz is a member of the British Dental Association and the British Society for the study of Cranio-Mandibular Disorders.

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