Pure Smiles in Fulham offers a range of cosmetic dental treatments designed to improve the colour, shape, alignment and overall appearance of your smile. Whether you want whiter teeth, straighter teeth or a complete smile transformation, our team led by Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996) can help you achieve the result you want.
Cosmetic dentistry is not just about aesthetics. It is also about restoring confidence — research consistently shows that people who are happy with their smile feel more self-assured in social and professional settings.
| Treatment | What It Does | Treatment Time | Results Last |
|---|---|---|---|
| Teeth whitening (Enlighten) | Lightens tooth colour by several shades | 2-3 weeks | 1-3 years with maintenance |
| Porcelain veneers | Thin shells bonded to front teeth to change shape, size or colour | 2-3 appointments over 2-4 weeks | 10-15 years |
| Digital smile design | 3D preview of your new smile before treatment begins | Initial consultation | N/A (planning tool) |
| Composite bonding | Tooth-coloured resin applied to chips, gaps or uneven edges | Single appointment | 3-7 years |
Professional teeth whitening is the most requested cosmetic dental treatment in the UK. At Pure Smiles, we use the Enlighten Evolution system — widely regarded as the most predictable whitening system available, guaranteeing a B1 shade (the lightest natural tooth shade) in virtually all cases.
| Factor | Professional Whitening (Enlighten) | Shop-Bought Home Kit |
|---|---|---|
| Guaranteed shade result | Yes — B1 shade guaranteed | No guarantee |
| Custom-fitted trays | Yes — made from dental impressions | One-size or boil-and-bite |
| Supervised by dentist | Yes — monitored throughout | No professional oversight |
| Concentration of whitening agent | Higher, clinically safe levels | Lower, often ineffective concentrations |
| Risk of uneven results | Minimal | Common |
| Gum and tooth sensitivity | Managed with professional guidance | No support available |
Home whitening kits are not a substitute for professional treatment. They are often inconsistent, uncomfortable and can cause gum irritation when trays fit poorly.
The Enlighten system combines two weeks of custom-tray home whitening with a final in-practice session to deliver predictable, long-lasting results. learn more
Porcelain veneers are thin, custom-made shells bonded to the front surface of your teeth. They are one of the most versatile cosmetic treatments available, addressing multiple concerns simultaneously.
Veneers are crafted by our dental laboratory partner, Pictodent in Wandsworth, from high-quality porcelain that closely matches the translucency and appearance of natural tooth enamel. The process requires minimal preparation of the natural tooth and is completed over two to three appointments. learn more
One of the most significant advances in cosmetic dentistry is digital smile design (DSD). Using 3D scanning and digital imaging, we can show you what your smile will look like after treatment — before any work begins.
This is not guesswork. It is a precise digital preview based on your facial proportions, tooth measurements and aesthetic preferences. You can see, evaluate and adjust the planned result at your first consultation, giving you complete confidence in the outcome before committing to treatment.
Digital smile design is available for patients considering veneers, crowns, bonding or a combination of cosmetic treatments.
Pure Smiles has provided cosmetic dentistry in Fulham since 2009. Our approach combines clinical expertise with high-quality materials and local laboratory craftsmanship.
| Why Pure Smiles | Detail |
|---|---|
| Experience | Dr Akram has over 25 years of clinical experience |
| Enlighten provider | Guaranteed B1 whitening results |
| Local lab partnership | Pictodent in Wandsworth for precision restorations |
| Digital smile design | 3D preview before treatment begins |
| Two locations | 257 New Kings Road, SW6 4RB and 750a Fulham Road, SW6 5SH |
| Flexible payment | Payment plans available for cosmetic treatments |
Book a cosmetic consultation on 020 7736 6276. learn more
Professional teeth whitening with Enlighten typically lasts one to three years depending on your diet and habits. Tea, coffee, red wine and smoking can accelerate staining. Top-up treatments using your custom trays extend the result.
Porcelain veneers are a long-lasting but not permanent treatment. They typically last 10-15 years before replacement is needed. Because a thin layer of enamel is removed during preparation, the procedure is irreversible — your teeth will always need veneers or an alternative restoration.
Most cosmetic treatments involve little to no discomfort. Teeth whitening may cause temporary sensitivity. Veneer preparation is carried out under local anaesthetic. At Pure Smiles, sedation and dental hypnotherapy are available for anxious patients. learn more
Yes. Digital smile design at Pure Smiles allows you to see a 3D preview of your new smile at your initial consultation. This helps you make informed decisions and ensures the final result matches your expectations.
