Pure Smiles has had a practising dentist at our Fulham Road address for over 70 years. With only two previous principal dentists before the current team, we have provided a continuity of care that the local community values and that is increasingly rare in modern dentistry.
Located on the Fulham Road between Parsons Green and Putney Bridge tube stations, Pure Smiles is your neighbourhood dental practice with a long-standing commitment to the people of Fulham, SW6.
Seventy years of continuous dental care from one address is not something that happens by accident. It reflects a practice that has consistently earned the trust of the local community — generation after generation choosing the same surgery for their dental care.
Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996) leads the practice today, continuing a tradition of accessible, high-quality dental care. Ayzaaz lives locally and is genuinely invested in the community he serves. This is not a corporate chain with rotating dentists — it is a practice where the principal dentist knows patients by name and provides personal continuity that makes a real difference to the quality of care.
| Benefit | Why It Matters |
|---|---|
| Your dentist knows your history | No repeating yourself at every visit |
| Changes are spotted early | A dentist who has seen your teeth for years notices subtle changes |
| Treatment plans are consistent | No conflicting advice from different practitioners |
| Trust builds over time | Reduces anxiety and improves communication |
| Family care across generations | Parents and children seen by the same trusted team |
Research published in dental journals consistently shows that patients who see the same dentist over time have better oral health outcomes. Familiarity with a patient’s history, habits, and risk factors allows for more personalised and effective care.
Pure Smiles provides comprehensive dental care covering preventive, restorative, cosmetic, and emergency treatment. Whatever your dental needs, we have the expertise and the facilities to help.
The foundation of good dental health is regular check-ups and professional cleaning. Our general dentistry services include:
Our cosmetic treatments help patients achieve the smile they have always wanted:
Invisalign clear aligners offer a discreet way to straighten teeth at any age. Digital scanning and 3D treatment planning allow you to preview your results before starting.
We welcome children from their first tooth, building positive associations with dental care that last a lifetime. Our team is experienced in making young patients feel comfortable and engaged.
Dental emergencies do not follow office hours. As part of our commitment to patient care, registered patients at Pure Smiles have access to emergency dental cover from our principal dentists during evenings and weekends.
We understand that Fulham residents lead busy lives. Fitting dental appointments around work, school runs, and commuting can be challenging, which is why Pure Smiles offers:
Late evening appointments — for patients who cannot attend during standard working hours
Saturday appointments — convenient weekend availability for the whole family
Two Fulham locations — our surgeries at 257 New Kings Road (SW6 4RB) and 750a Fulham Road (SW6 5SH) give you flexibility in choosing the most convenient location
750a Fulham Road, SW6 5SH is located between Parsons Green and Putney Bridge tube stations. The practice is easily accessible by public transport, with multiple bus routes along Fulham Road, and there is metered parking available nearby.
257 New Kings Road, SW6 4RB is our second location, providing additional capacity and convenience for patients in the New Kings Road area of Fulham.
Both locations are well served by public transport:
| Transport | Details |
|---|---|
| Nearest tubes | Parsons Green (District line), Putney Bridge (District line) |
| Bus routes | 14, 22, 424 along Fulham Road; 28, 295 along New Kings Road |
| Parking | Metered street parking available near both locations |
| Cycling | Cycle parking available |
Beyond our principal dentists, the Pure Smiles team includes experienced dental nurses, a skilled hygienist, and a welcoming reception team. Every member of staff is committed to making your visit as comfortable and efficient as possible.
Our hygienist provides professional cleaning, air polishing for stubborn stains, and personalised oral hygiene advice. Regular hygiene appointments are one of the most effective ways to prevent gum disease and maintain a healthy, fresh smile.
If you are looking for a dentist in Fulham, registering at Pure Smiles is straightforward:
1. Contact us — call 020 7736 6276 or book online
2. New patient appointment — a comprehensive examination including a full assessment of your teeth, gums, and any existing dental work
3. Treatment plan — if any treatment is needed, you receive a clear, written plan with costs before any work begins
4. Ongoing care — regular check-ups at an interval tailored to your needs, typically every 6 to 12 months
We welcome NHS and private patients and offer dental plans to spread the cost of routine care.
Experience. Over 30 years of clinical experience from our principal dentist, backed by a team with decades of combined expertise.
Continuity. The same trusted dentist at every visit, building a relationship that improves the quality of your care.
Convenience. Two locations, evening and Saturday appointments, and a central Fulham position accessible by tube, bus, and car.
Comprehensive care. From routine check-ups to cosmetic transformations, orthodontics to emergency cover — everything under one roof.
Community. A locally owned and operated practice that genuinely cares about the health of the Fulham community.
Yes. Pure Smiles welcomes new patients at both our Fulham Road and New Kings Road locations. Call 020 7736 6276 to register or book your first appointment.
Pure Smiles offers both NHS and private dental treatment. Please contact the practice for details of current NHS availability.
Yes, and we encourage it. Continuity of care is a core principle at Pure Smiles. You will be booked with the same dentist at each visit unless you request otherwise.
Registered patients at Pure Smiles have access to emergency cover from our principal dentists during evenings and weekends. Call the practice number and follow the instructions for out-of-hours emergencies.
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To book an appointment at Pure Smiles, call 020 7736 6276. Visit us at 257 New Kings Road, SW6 4RB or 750a Fulham Road, SW6 5SH.
