Pure Smiles is a family-run dental practice that has been serving patients in Fulham, SW6, since 2009. What makes us different is not just our treatments — it is our philosophy. We practise slow dentistry, an approach that prioritises your comfort, puts you in control of your treatment, and ensures every appointment is unhurried and personalised. From routine check-ups to advanced cosmetic procedures, the Pure Smiles Promise is a commitment to exceptional care in a calm, welcoming environment.
Led by Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996), our team combines clinical expertise with genuine compassion for every patient who walks through our doors.
Many patients find dental visits stressful, and we understand why. The clinical environment, unfamiliar sounds, and feeling of vulnerability can make even routine appointments difficult. That is why Pure Smiles practises slow dentistry.
Slow dentistry is not about doing things slowly. It is about removing the pressure and rush that make dental visits uncomfortable. At Pure Smiles, this means:
Pure Smiles is not a corporate dental chain. We are a family-run practice with a genuine interest in building long-term relationships with our patients. Many of the families we treated when we opened in 2009 are still with us today, along with their children and grandchildren.
This continuity of care means we know your dental history, understand your preferences, and can provide truly personalised treatment rather than a one-size-fits-all service.
Our Digital Smile Design service represents the future of cosmetic dentistry. Using innovative digital imaging technology, we create a complete 3D model of your new smile before any treatment begins. This allows you to:
Digital Smile Design removes the guesswork from cosmetic dentistry. You can test-drive your new smile before it becomes reality.
Pure Smiles is accredited as an Enlighten Regional Centre of Excellence. Enlighten Evolution is the only whitening system that guarantees a Vita B1 shade, delivering bright, natural-looking results without the sensitivity that other whitening methods cause.
Our bespoke porcelain veneers address gaps, staining, crowding, and misshapen teeth. Each veneer is custom-designed and fitted in as few appointments as possible, giving you a transformed smile that looks and feels natural.
| Pure Smiles Service | What It Addresses | Key Benefit |
|---|---|---|
| Slow dentistry | Dental anxiety and discomfort | Patient-led pace, calm environment |
| Digital Smile Design | Smile makeover planning | Preview results before treatment |
| Enlighten whitening | Discoloured or yellowed teeth | Guaranteed Vita B1 shade, no sensitivity |
| Porcelain veneers | Gaps, staining, crowding | Custom-designed, natural appearance |
| General dentistry | Routine care and prevention | Comprehensive check-ups, mouth cancer screening |
| [Dental hygiene](/dental-hygiene) | Plaque, tartar, gum health | Professional cleaning and prevention |
Pure Smiles operates from two practices in Fulham, SW6, making it easy to access quality dental care close to home:
Both locations offer the full range of general, cosmetic, and preventative dental services, delivered by the same trusted team with the same commitment to the Pure Smiles Promise.
Slow dentistry is a patient-centred approach that removes the time pressure from dental appointments. At Pure Smiles, it means you control the pace of your treatment, with extra time allocated so you never feel rushed. It is particularly beneficial for nervous patients.
Pure Smiles was established in 2009 and has been a part of the Fulham community for over 16 years. We are a family-run practice that has built lasting relationships with patients across SW6 and the surrounding areas.
Dr Ayzaaz Akram is the Principal Dental Surgeon at Pure Smiles. He qualified with a BDS from the University of Liverpool in 1995 (GDC registration 70996) and is also a qualified clinical hypnotherapist, offering drug-free anxiety management for nervous patients.
We offer teeth whitening (Enlighten Evolution), porcelain veneers, Digital Smile Design, teeth straightening, and comprehensive smile makeovers. Every treatment is tailored to your individual needs and preferences.
Call us on 020 7736 6276 or visit either of our Fulham locations. We welcome new patients and offer consultations for both general and cosmetic dental care.
