Pure Smiles is a family-run dental practice established in 2009, with two locations in Fulham serving patients across South West London. What sets us apart is a combination of comprehensive services, a calm environment for nervous patients, and a team that takes the time to listen and explain before any treatment begins.
Pure Smiles is not a high-volume dental chain. It is an independent, family-run practice where continuity of care and patient relationships come first.
Pure Smiles offers a broad range of dental services under one roof, so you rarely need to be referred elsewhere. Whether you need a routine check-up, a complex restoration or specialist orthodontic treatment, our team provides it at either of our Fulham practices.
| Category | Treatments |
|---|---|
| General dentistry | Check-ups, fillings, crowns, root canal treatment, extractions |
| Cosmetic dentistry | Smile makeovers, teeth whitening, porcelain veneers |
| Orthodontics | Invisalign, Six Month Smiles, Inman Aligner, Damon Clear |
| Implant dentistry | Single implants, implant-supported bridges, full arch replacement |
| Hygiene services | Air polishing, periodontal treatment, oral hygiene advice |
| Specialist treatments | Anti-snoring mouthguards, bruxism treatment |
Having all of these services in one practice means your records, treatment history and care are managed by the same team throughout. learn more
Our cosmetic dentistry services are designed to give you a smile you feel genuinely confident about. Treatment begins with a digitally designed smile makeover consultation, where Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996) uses digital imaging to show you the potential outcome before any treatment starts.
Cosmetic options at Pure Smiles include Enlighten Evolution teeth whitening — the only system that guarantees a Vita shade B1 result — and porcelain veneers that are custom-made to match the shape, colour and translucency of your natural teeth. learn more
Dental anxiety affects a significant number of adults in the UK. At Pure Smiles, every member of our team is trained to support anxious patients, and our approach is built around what we call slow dentistry.
Slow dentistry means we do not rush through appointments. We do take the time to explain each step, answer your questions and ensure you feel comfortable before proceeding. Dr Akram is also a qualified clinical hypnotherapist and can use relaxation techniques to help patients who find dental visits particularly stressful.
Additional support for nervous patients includes:
Pure Smiles provides orthodontic treatment for patients of all ages. Adults can choose from Invisalign clear aligners, Six Month Smiles, Inman Aligner and Damon Clear braces — each offering a discreet way to straighten teeth without traditional metal braces.
For children, we offer orthodontic assessments from age seven, with treatment options including Invisalign Teen, removable expanders and fixed braces. Our goal is always to support natural jaw development and avoid unnecessary extractions. learn more
Our hygienist team plays a central role in the preventive care we offer at Pure Smiles. Regular hygiene appointments include air polishing — a gentle, effective method for removing plaque and surface staining — along with personalised advice on maintaining good oral health at home.
Gum health is often overlooked, but it is directly linked to your overall wellbeing. Our hygienists monitor your gum health at every visit and work with the dental team to address any concerns early. learn more
We have two practices in Fulham: 257 New Kings Road, SW6 4RB and 750a Fulham Road, SW6 5SH. Both are welcoming new patients.
Call 020 7736 6276 to book an appointment or to ask any questions about our services. learn more
Pure Smiles is a private dental practice. This allows us to offer extended appointment times, a wider range of treatments and a higher level of personalised care than is typically available through NHS dentistry.
Yes. Supporting nervous patients is a core part of what we do at Pure Smiles. Dr Akram is a qualified clinical hypnotherapist, and our team practises slow dentistry to ensure every patient feels comfortable and informed throughout their visit.
You can register as a new patient by calling 020 7736 6276 or visiting either of our Fulham practices. We welcome patients from Fulham, Chelsea, Parsons Green and the wider SW6 area.
Yes. Pure Smiles offers flexible payment options to help spread the cost of treatment. Ask our team for details when you book your consultation.
