Pure Smiles has been based on Fulham Road since 2009, and the community around us is a major reason we love what we do. Dentistry is a local service — the patients we see are our neighbours, and the area we work in shapes the kind of practice we run. Fulham and the wider SW6 neighbourhood are more than just our postcode. They are the community we are proud to serve.
From our practice at 750a Fulham Road, SW6 5SH, and our second location at 257 New Kings Road, SW6 4RB, we are positioned at the heart of one of South West London’s most distinctive and close-knit areas.
Fulham Road has been used as a thoroughfare since 1410 and has served as a cultural and commercial centre of the area since the 18th century. The road connects Chelsea to Fulham and passes some of London’s most recognised landmarks — from Chelsea and Westminster Hospital to the independent shops, cafes and businesses that give the area its character.
Being on the same road as Chelsea and Westminster Hospital underscores the healthcare role that defines this part of SW6. We take our position alongside this institution seriously, and it reinforces our commitment to the health of the local community. learn more
The Fulham Good Neighbours Society has been connecting volunteers with elderly residents since 1966. Their work — helping with everything from shopping to household tasks — earned them a Queen’s Award for Voluntary Service in 2019. The Society’s Good Neighbours Scheme pairs skilled volunteers with residents who need practical support, and it is a powerful example of the care this community shows to its members.
This spirit of looking after one another resonates with how we approach dentistry at Pure Smiles. We build long-term relationships with our patients, many of whom have been with us since we opened in 2009. Several families have three generations attending our practices.
Fulham Road and New Kings Road are home to a thriving collection of independent businesses — from cafes and restaurants to boutiques and specialist shops. Supporting local businesses is something we believe in strongly, and we are proud to be part of this network of independent, owner-operated establishments serving the SW6 community.
Fulham is one of the few areas in London with two professional football clubs within walking distance. Stamford Bridge — home to Chelsea FC — sits at one end of Fulham Road, while Craven Cottage — home to Fulham FC — is at the other.
| Club | Stadium | Location |
|---|---|---|
| Chelsea FC | Stamford Bridge | East end of Fulham Road, SW6 1HS |
| Fulham FC | Craven Cottage | Stevenage Road, SW6 6HH |
Matchdays bring a distinctive energy to the area. Watching fans move along Fulham Road before and after games is a regular sight from our practice. As for who we support — sitting directly between the two grounds, we remain diplomatically neutral.
Fulham Palace is a Grade I listed building with medieval origins dating back to the 11th century. The palace grounds contain the second oldest botanical gardens in London, which were once known for growing grapes presented to Queen Elizabeth I.
Following a significant restoration funded in 2019, the Palace now houses a museum and restored period rooms, making it one of SW6’s most important cultural landmarks. For our team at Pure Smiles, landmarks like the Palace keep us connected to the deep history of the area we serve.
Throughout our years in Fulham — including the challenges of the pandemic — supporting our local community has been central to how we operate. We are not a corporate dental chain with multiple branches across London. We are a family-run practice with two locations in the same neighbourhood, staffed by a team that lives and works in the area.
Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996) established Pure Smiles in Fulham because of the community here, and that commitment has not changed. Whether you are a long-standing patient or new to the area, you are welcome at either of our practices.
Visit us at 257 New Kings Road, SW6 4RB or 750a Fulham Road, SW6 5SH. Call 020 7736 6276 to book an appointment. learn more
Pure Smiles has two practices in Fulham, SW6. Our original practice is at 750a Fulham Road, SW6 5SH, and our second location is at 257 New Kings Road, SW6 4RB. Both are easily accessible by public transport and have nearby parking options.
Pure Smiles was established in 2009 on Fulham Road. We have been serving patients across SW6, Chelsea, Parsons Green and the wider South West London area for over 15 years.
Yes, Pure Smiles welcomes new patients of all ages at both our Fulham practices. Whether you need a routine check-up, cosmetic treatment or specialist dental care, call 020 7736 6276 to book your first appointment.
