Pure Smiles is one of Fulham’s most trusted cosmetic dental practices, rated 5 stars by patients for expertise, care, and results. If you are considering cosmetic dentistry, choosing the right practice is as important as choosing the right treatment.
More than half of British adults (51%) say they feel anxious about how their smile looks, and fewer than a third (29%) would pose for a photograph with an open-mouth smile. If that sounds familiar, cosmetic dentistry at Pure Smiles can make a genuine difference to both your appearance and your confidence.
Dr Ayzaaz Akram (BDS Liverpool 1995, GDC 70996) has been practising dentistry for over 30 years and has led the team at Pure Smiles since 2009. Cosmetic dentistry requires not just technical skill but an eye for aesthetics, an understanding of facial proportions, and the patience to listen to what each patient actually wants.
This is not a practice that pushes a one-size-fits-all approach. Every smile is different, and every patient has different priorities. Some want a dramatic transformation; others want subtle improvements that nobody else will notice. Both are equally valid, and both require a dentist who listens before recommending.
Pure Smiles uses the latest digital design technology to show you how your smile could look before any treatment begins. This is not guesswork — it is precise digital planning that allows you to see projected results and make informed decisions about which treatments suit your goals and your budget.
The process involves digital photographs and scans of your teeth, which are then used to create a visual preview of potential outcomes. You can discuss adjustments, compare options, and feel confident in your decision before any work starts.
| Treatment | What It Does | Typical Timeline | Best For |
|---|---|---|---|
| Teeth whitening | Lightens tooth shade by several shades | 2-4 weeks (home kit) | Discoloured or yellowed teeth |
| Porcelain veneers | Thin shells bonded to front of teeth | 2-3 appointments | Chipped, worn, or uneven teeth |
| Composite bonding | Tooth-coloured resin sculpted onto teeth | Single appointment | Minor chips, gaps, or reshaping |
| Invisalign | Clear aligners to straighten teeth | 6-18 months | Crooked or crowded teeth |
| Dental crowns | Full-coverage restoration | 2 appointments | Badly damaged or weakened teeth |
| Gum contouring | Reshapes the gum line | Single appointment | “Gummy” smile or uneven gum line |
Veneers are one of the most transformative cosmetic treatments available. These wafer-thin shells of porcelain are custom-made to fit over the front surface of your teeth, correcting colour, shape, size, and alignment in one treatment. Modern porcelain veneers are remarkably natural-looking and, with proper care, can last 15 years or more.
At Pure Smiles, veneer treatment begins with a detailed consultation and digital planning. We prepare the teeth conservatively, preserving as much natural tooth structure as possible, and work with leading UK dental laboratories to ensure the finished veneers meet our exacting standards.
For patients seeking more affordable or less invasive improvements, composite bonding offers impressive results in a single appointment. Your dentist sculpts tooth-coloured resin directly onto the teeth to repair chips, close small gaps, or improve the shape of individual teeth.
Bonding is an excellent option for younger patients or those who want to improve their smile without committing to veneers. It is also completely reversible, as no natural tooth structure needs to be removed.
A brighter smile is often the simplest and most cost-effective cosmetic improvement. Professional whitening at Pure Smiles uses custom-made trays and prescription-strength gel to lighten your teeth safely and predictably. The results are significantly more dramatic and longer-lasting than any shop-bought product.
Cosmetic dentistry is not just about the clinical outcome. The entire experience matters, from your first enquiry through to seeing your new smile in the mirror.
A calming environment. We understand that dental visits can feel daunting, particularly when you are discussing something as personal as your appearance. Our practice is designed to feel relaxed and welcoming, not clinical and intimidating.
No pressure consultations. We provide all the information you need and give you time to make your decision. Cosmetic dentistry is an investment, and you should feel completely comfortable before proceeding.
Meticulous attention to detail. The difference between good and excellent cosmetic dentistry often comes down to the details — the precise shade match of a veneer, the natural contour of a bonded edge, the symmetry of a smile line. These details are what our patients notice when they look in the mirror and see a result that looks natural, not “done.”
Aftercare and maintenance. Our commitment to your smile does not end when treatment is complete. We provide clear guidance on maintaining your results and schedule follow-up appointments to ensure everything is settling well.
Our 5-star patient rating reflects not just clinical results but the overall experience. Patients consistently highlight the team’s ability to put them at ease, explain options clearly, and deliver results that exceed expectations.
We love our work, and it is important to us that you enjoy every aspect of your treatment experience. Our pride in continually exceeding expectations means you will be as delighted with the journey as you are with the outcome.
Cosmetic dentistry is not just for celebrities or special occasions. It is for anyone who wants to feel more confident when they smile, laugh, or speak. Whether you are preparing for a wedding, a job interview, or simply want to feel better about yourself every day, there is a cosmetic solution that fits.
The best way to find out what is possible is to book a consultation. There is no obligation, no hard sell, and no judgement — just honest advice from an experienced team.
Costs vary depending on the treatment and complexity. Composite bonding starts from a few hundred pounds per tooth, while porcelain veneers are a larger investment. We provide a clear, written treatment plan with all costs before any work begins, and we offer payment plans to help spread the cost.
Yes, when performed by an experienced dentist. The goal at Pure Smiles is always a natural, harmonious result. We match shades carefully, consider facial proportions, and avoid the overly uniform “Hollywood” look unless that is specifically what you want.
Porcelain veneers typically last 10 to 15 years with proper care, and often longer. Composite bonding may need refreshing every 5 to 7 years. Your dentist will advise on the expected longevity of each option during your consultation.
Yes. Pure Smiles uses digital smile design technology to create a visual preview of your potential results. This allows you to make an informed decision and request adjustments before any irreversible work begins.
—
To book a cosmetic dentistry consultation at Pure Smiles, call 020 7736 6276. Visit us at 257 New Kings Road, SW6 4RB or 750a Fulham Road, SW6 5SH.
