A private dentist offers longer appointment times, a wider range of treatments, access to the latest technology and a more personalised experience than NHS dentistry typically provides. The key difference is not just about comfort. Private dental care gives you more choice over materials, techniques and scheduling, and it often means faster access to your own dentist when you need them most.
At Pure Smiles in Fulham, we have been providing private dental care to families across SW6 and wider London since 2009. Here are nine specific reasons why patients choose private dentistry with us.
When you are a private patient at Pure Smiles, you have direct access to your own dentist in an emergency. If you experience a dental emergency at the weekend or outside normal hours, you will not be directed to an unfamiliar drop-in centre. You will be seen by Dr Ayzaaz Akram or a member of our team at your own practice, with your full dental records immediately available.
Even if you are abroad and need urgent dental advice, we are available by phone to help manage the situation until you return. This level of personal care is not something NHS dentistry can typically offer.
Private patients at Pure Smiles have access to early morning, late evening and Saturday morning appointments. You do not need to take time off work or rearrange your day to see the dentist. We offer appointment slots designed around your schedule, not ours.
| **Feature** | **Typical NHS Dentistry** | **Pure Smiles Private Care** |
|---|---|---|
| Early morning appointments | Rarely available | Available |
| Evening appointments | Rarely available | Available |
| Saturday appointments | Rarely available | Available |
| Online booking | Sometimes | Yes |
| Emergency access to own dentist | Unlikely | Yes |
| Appointment length | 10-15 minutes | 30-60 minutes |
For busy professionals across London and Fulham, managing appointments needs to be simple. Once registered at Pure Smiles, you can book and amend appointments online at your convenience, from your phone, tablet or computer. No waiting on hold, no callbacks.
Time is one of the most underappreciated advantages of private dental care. NHS appointment slots are often limited to 10-15 minutes, which constrains what can be discussed and achieved. Private appointments are longer, giving your dentist adequate time to carry out thorough examinations, explain findings clearly, discuss treatment options, and answer your questions without feeling rushed.
At Pure Smiles, we practise learn more “slow dentistry.” Your appointment is never hurried. We believe good dentistry requires proper time, and we allocate it.
Under NHS dentistry, the materials available for fillings and restorations are limited. Silver amalgam fillings, for example, are still commonly used for back teeth under the NHS.
As a private patient, you and your dentist choose the material together based on aesthetics, durability and your personal preference. Options include:
You are not restricted to a limited menu. The choice is yours.
Private dentistry opens up the complete range of learn more cosmetic and aesthetic treatments that are not available on the NHS. These include:
Whether you want a subtle improvement or a complete smile transformation, private dental care gives you the options to achieve it.
As part of our commitment to modern, comfortable dentistry, Pure Smiles has invested in computerised anaesthetic delivery systems. These devices numb individual teeth quickly and painlessly, without the numb lips, cheeks and tongue associated with traditional injections.
This means you can carry on with your day after treatment with minimal disruption. It is a significant advancement that makes a real difference to patient comfort, particularly for those with learn more dental anxiety.
Your time in the dental chair should be as comfortable as possible. At Pure Smiles, private patients benefit from:
These are not luxuries for the sake of it. They are practical measures that improve your experience and reduce stress, particularly for nervous patients.
We stand behind the quality of our work. Private patients at Pure Smiles benefit from our five-year comprehensive guarantee on restorations. If a crown, bridge or other restoration fractures or fails as a result of faulty workmanship within five years, we will replace it free of charge. Terms and conditions apply, and your dentist will provide full details.
This guarantee reflects our confidence in the quality of materials, laboratory work and clinical care that goes into every restoration.
The most common concern about private dentistry is cost. While private care does cost more upfront than NHS treatment, it is important to consider what you receive in return: more time, better materials, wider treatment options, emergency access to your own dentist and a more comfortable experience.
Pure Smiles also offers a range of dental plans that spread the cost of routine care over monthly payments, making private dentistry accessible and predictable. Our team is happy to discuss plan options and help you find an arrangement that suits your budget.
To learn more or to book your first appointment, contact Pure Smiles in Fulham. Call us on 020 7736 6276, email reception@puresmiles.co.uk, or book online. Our practices are located at 257 New Kings Road (SW6 4RB) and 750a Fulham Road (SW6 5SH).
Yes. You can switch to a private dentist at any time without needing a referral. Simply contact the practice you would like to join and register as a new patient. There is no obligation to inform your previous NHS practice, though it is courteous to do so.
Private dental care costs more per appointment, but the difference is often smaller than people expect, particularly when you factor in the longer appointment times, wider material choices and additional services included. Monthly dental plans can make the cost comparable to what many people spend on streaming subscriptions.
Yes. At Pure Smiles, we offer dental plans that cover routine check-ups and hygiene appointments for a fixed monthly fee, with discounts on additional treatments. This makes budgeting for dental care straightforward and predictable.
As a private patient at Pure Smiles, you have access to emergency care from your own dentist outside normal hours. This means you are seen by someone who knows your dental history and has your records to hand, rather than attending an unfamiliar walk-in clinic.
New patients can book their first appointment directly by phone, email or online. Registration is completed as part of your first visit. You do not need to be on a waiting list or obtain a referral.
